Ms. Adina-Iuliana Deacu

Research Institute for Sustainability
Germany

Abstract Title: Transforming Business: Redefining Profit-Driven Business Models for Sustainable Impact

Biography:

Adina-Iuliana Deacu is a social entrepreneur, systems thinker, and environmental psychology researcher dedicated to transforming business into a driver of sustainable development. As a Klaus Töpfer Sustainability Fellow at the Research Institute for Sustainability (RIFS) in Potsdam, she is developing an innovative framework that aligns profit-driven business models with long-term ecological and social value. Adina is also the founder of Tianmei’s World Academy, a cross-cultural learning platform that blends environmental psychology and systems thinking to foster regenerative and inclusive business practices. Through her work, she aims to bridge the gap between commerce and sustainability, inspiring systemic change for a more equitable future.

Research Interest:

Adina-Iuliana Deacu’s research interests lie at the intersection of environmental psychology, systems thinking, and sustainable business development. She focuses on exploring how psychological insights can inform more responsible and regenerative business practices. Her work aims to design frameworks that integrate ecological resilience and social equity into profit-driven models. Additionally, she is interested in cross-cultural learning, behavioral change for sustainability, and the role of systems thinking in fostering long-term ecological and social transformation within organizational structures.